Who We Are

Apply UK was founded in 2026 to provide independent, personalised guidance for students considering university study in the United Kingdom.

Drawing on extensive experience in UK higher education, Apply UK offers impartial advice to help students understand their options, make informed decisions, and navigate the admissions process with clarity and confidence.

Support is tailored to each student’s academic interests, ambitions, and circumstances.

Founder

I’m Mark Coddington, and I set up Apply UK to provide independent, personalised guidance to students and families considering higher education in the UK.

With over 20 years of experience working across UK and international universities, I bring a broad and practical understanding of the sector and of the decisions students and families face when considering study in the UK.

I have worked directly with students, academics, and professional teams, advising on admissions, supporting student decision-making, and delivering guidance to international audiences.

My experience spans Russell Group institutions, modern universities, and smaller specialist providers, giving me insight into the diversity of the UK higher education sector. This includes how universities operate, how admissions decisions are made, and how students experience teaching, support, and campus life across different institutions.

I have also served on the reading committee for Chevening Scholarships, which has given me first-hand insight into how highly competitive international scholarship applications are assessed.

I hold the British Council UK Certified Counsellor Certificate, I am UCAS adviser trained, and maintain appropriate safeguarding awareness, including a valid basic DBS check and NSPCC safeguarding training.

I am committed to providing advice that is independent, ethical, and student-centred, and I work within clear professional and regulatory boundaries.