Privacy & Data Protection Policy

Last updated: 16 September 2026

Apply UK is committed to protecting personal information and handling it responsibly and transparently in accordance with UK data protection law.

For data protection purposes, Mark Coddington trading as Apply UK is the data controller.

Website: www.apply-uk.co.uk
Email: mark@apply-uk.co.uk

What information we collect

Apply UK may collect personal information directly from students, parents or guardians, including:

• Contact details

• Educational background and academic information

• Information relevant to university applications and planning

• Communications and documents provided as part of our services

• Booking and payment information

We do not receive or store full payment-card details when payments are processed through a third-party payment provider.

How we use personal information

We use personal information to:

• Provide and administer our education advisory services

• Communicate with students and families

• Arrange appointments and process payments

• Maintain appropriate records of work undertaken

• Meet legal, regulatory or safeguarding obligations

Our lawful basis for using information

Depending on the circumstances, we process personal information because:

• It is necessary to provide a service you have requested or purchased (contract)

• It is necessary for our legitimate interests in operating and administering Apply UK (legitimate interests)

• We need to comply with a legal obligation (legal obligation)

• You have given consent where consent is required (consent)

Where we rely on consent, you may withdraw it at any time.

Sharing information

Apply UK does not sell personal information or share it with third parties for their own marketing purposes.

We may share or allow personal information to be processed by trusted service providers used to operate Apply UK, including providers of:

• Website and hosting services

• Payment processing

• Appointment booking

• Email and communications

• Video conferencing and online meetings

We may also disclose information where required by law or where necessary to meet a safeguarding obligation.

We only share information where there is an appropriate reason to do so and limit it to what is necessary.

International transfers

Some of the service providers we use may process personal information outside the UK. Where this happens, we take reasonable steps to ensure that appropriate safeguards recognised under UK data protection law are in place.

Data storage and retention

Personal information is stored securely and access is limited to what is reasonably necessary to provide and administer our services.

We retain information only for as long as reasonably necessary for the purpose for which it was collected and to meet any relevant legal, tax, safeguarding or professional obligations.

Your rights

Depending on the circumstances, you may have the right to:

• Request access to your personal information

• Ask us to correct inaccurate or incomplete information

• Request deletion of your information

• Ask us to restrict how your information is used

• Object to certain uses of your information

• Request transfer of your information in certain circumstances

• Withdraw consent where processing is based on consent

These rights do not apply in every circumstance.

To exercise any of these rights, contact mark@apply-uk.co.uk.

Concerns or complaints

If you have any questions or concerns about how Apply UK handles your personal information, please contact mark@apply-uk.co.uk in the first instance.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's data protection regulator.